Oren Weintraub is for dealers making a profit, but he thinks the best way to offer the consumer peace of mind that they can trust their experience with the dealer is for an independent third party of consumer advocates, who are experts in the auto industry, to regulate dealer profits.
The Auto Consumer Advocate Network is a group of dealerships nationwide that hold of the values of integrity and will truly look out for their customers' best interests throughout the course of the deal by guiding them to making a smart buying or leasing decisions. These dealers are willing to set a cap on their profits guaranteeing that the buyer always gets a fair deal.
Dealers will benefit from this by shedding the old school reputation they have and truly develop a solid long term relationship with their customers. I want dealers to get a greater share of their local business and will do so by abiding to the network's rules.